Navigating the franchise buying process can be a complex journey – that is, without the right broker by your side.
This article isn’t just about a franchise deal gone right – it’s a glimpse into how GOOD guidance can streamline your path to successful business ownership. And for those on the flip side–interested in becoming a franchise broker–you’ll see the impact our brokers have, helping individuals connect with what’s right for them – the FBA way.
The Story of a Successful Partnership
In a recent interview, we spoke to Andre–client of our seasoned Broker and Million Dollar Producer, Amanda Vargas–regarding his experience closing his first ever franchise deal.
This conversation revealed the process of buying a franchise and the crucial role a broker plays in that process. And it was not just a testament to Amanda’s expertise but a guide for both potential buyers and aspiring brokers.
Let’s jump into it.
How did you begin working with Amanda?
While listening to another broker’s podcast on Franchising 101, Andre discovered Amanda (a guest speaker on that episode).
“In regards to what an individual should know and do when getting into franchising, Amanda was articulating herself very well. I was glued to that podcast because I could really relate to what she was saying and where I was at that point of my career and life,” Andre explained.
The power of media in creating meaningful connections in the franchising world cannot be overstated. At FBA, we take immense pride when our brokers leverage platforms like podcasts and social media to share their expertise. Amanda’s appearance on that particular podcast episode is a shining example of how being a thought leader and an influencer in the world of franchising can open doors to fruitful connections.
In the new age of digital marketing and social media, influencership is an initiative we are taking very seriously.
How was your experience working with Amanda as your Broker?
“Oh, it’s been amazing. Amanda is very easy to talk to – very personable. There’s even an aspect to her that’s nurturing and coachable, which I really appreciate. You can feel that she has your best interest at heart.” Andre shared.
Something to know about the Broker business is that they get paid on commission. As a result, there are types of Brokers who would chase a higher payout and potentially push a brand on their client that is not the right business choice. Truth is, this is often (and infamously) the case in many types of sales roles.
That being said, one of FBA’s differentiators is that our company’s premise and model is based on doing the opposite of this. We train our brokers to sell GOOD franchises – through refined skills and integrity.
Andre continued, “We–the franchisees–obviously don’t pay our Brokers, but sometimes you get put into a situation where someone says anything to just get your payment – and Amanda’s not that at all. She’s extremely knowledgeable in terms of the business, what to take into consideration, and what you need to prioritize and prepare for. I’ve followed her through every turn, every step of the way, which I think is why this went way smoother than it could have if I didn’t take all her advice. I would definitely recommend her to work with anyone else interested in buying a franchise. I mean, her knowledge, her experience, and her personal touch make the trifecta we are all looking for in customer service.”
*Cue company wide applause*
Could you see yourself going through the process of buying a franchise without an FBA Broker?
When asked if he could envision navigating the franchise buying process without a broker like Amanda, Andre’s response was clear, “Absolutely not.“
He highlighted the instrumental role of the Zorakle assessment–a tool we use everyday–that Amanda provided, which offered profound insights into his business persona and preferences. This tool enabled him to explore options more aligned with his profile.
Andre emphasized, “You don’t know what you don’t know.” Working with Amanda illuminated his preferences, goals, and the specific direction he needed to take. During the brand presentations, he was able to see the brands and franchisees that matched his business persona – ultimately finding alignment with Game Day Men’s Health. This tailored approach, he noted, was crucial in making an informed decision and maintaining confidence throughout the process.
Curious about our quick and effective Business Assessment? Take the quiz today!
The FBA Difference
While comparing his experience with Amanda to his brief encounters with other franchise professionals, Andre gave us this powerful statement, “People who are genuine are hard to find,” highlighting the reality of today’s transaction-heavy world.
“There’s no pretense with Amanda – this separates her from the rest. When you’re investing so much time, money, and effort into getting a franchise – being able to work with someone who contributes to the process without rushing you allows you to step back and trust the broker to do their job well.”
If you’re a potential buyer, we hope this interview signals the importance of choosing a broker who values authenticity, clarity, and the GOOD that franchising has to offer. And for aspiring Franchise Brokers, this should give insight into the importance of having not only the right knowledge and training, but integrity, too. At FBA, this is our specialty.
