This month the FBA’s Internet Marketing Team has introduced that we will be providing the addition of user-controlled landing pages for members who have an FBA Franchise Consultant Website.
“We are excited about providing landing pages to our members as many of our consultants are looking for ways to generate their own leads,” says Chris Wall, Creative Director at FBA. “By giving our consultants the ability to create and maintain their own landing pages they will be able to run specific and effective PPC (Pay Per Click) campaigns. We have always looked for ways to allow our consultants to reach out to potential customers over the web and landing pages are the best way for them to do that.”
The new feature will allow a user to create a landing page with a unique URL through the FBA Members Site and give consultants the ability to easily control content, images and video. The page will have a quick contact form alongside the content the broker will provide. Specific franchises will be able to be advertised and can reflect real-time data controlled from the FBA Franchisor Database. Consultants will also be able to obtain statistical information regarding traffic to the landing page, in addition to the contact information for the individuals who filled out the contact form.
Landing pages are proven to be the most effective means of pulling in potential customers by providing them with limited information and an incentive for providing their contact info.
For examples on how to create effective content for landing pages view the following blog post from Larry Chase at Search Engine for Marketers.
http://www.wdfm.com/marketing-tips/landing-pages.php
“If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts.”
For more information on building a website and the new landing page resource, contact Chris Wall at c.wall@franchiseba.com or 321-445-3781.