Happy Friday, here’s a gift for you: A Broker Recap!
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If you’re not reading these pieces and leveraging them to send your candidates… well, why not? It’s FREE.
Check out our library of GOOD News content, here.
Kicking off this week, Monday’s Advanced Mentoring covered “Content That Makes You Money,” highlighting strategies for creating engaging and profitable marketing material.
On Wednesday, we saw Brokers practice pitching brands Le Macaron French Pastries & Fundraising University, in an interactive session well known as, “How to Sell These Brands, Season 2.”
And what’s left of the week is what’s to come on Friday’s Broker FUNdamentals session, where we will focus on reviewing presentations, providing essential tips and best practices for conducting impactful (and visually appealing) introductions to your candidates.
More Than Mentoring
Adding excitement to the week, FBA events have been gaining more momentum than ever – thank you so much to all who take the time to attend!
Our recent Regional Event with The Camp Transformation Center showcased the power of effective Discovery Days which led to an increase in Broker commission. “We thought this was by far the most effective Broker event we have ever had. We, too, are excited, and the extra commission should help convey that message to the Brokers.” – Kyle Glasgow, The Camp.
Check out their listing and our latest brand strategy article!
Lastly, we can’t forget the Membership Mixer yesterday! Our Members enjoyed the topic “Intro to Zor” diving deep into the process, talking about relationship dynamics + suggestions for improving connections and communications, and also what to expect at every stage. “I’m getting back into the swing of things so this Mixer is nice. I love the chance to pop into different rooms, ask questions and have control over the event, great format, great structure, easy to use and navigate around. Pretty good forum,” one FBA Member commented.
Stay tuned for what’s coming up!
Advanced Mentoring: Content That Makes You Money
While discussing “Content That Makes You Money,” FBA Brokers shared best practices for leveraging content for marketing and business enhancement. The session aimed to dissect candidate-facing content, focusing on their marketing utility and potential to generate revenue.
FBA gives Brokers access to two types of monthly resources:
- Leadership topics for inspiration
- Data/industry specific franchise topics
The highlighted article for this session was leadership topic: “Is Business Ownership Something I Should Consider?“
The group was guided on how to present this content to candidates, practicing live examples and scripts. This hands-on approach aimed to equip Brokers with practical skills for leveraging content to foster candidate engagement and lead generation.
Moreover, they emphasized the importance of utilizing platforms like LinkedIn for content sharing, enhancing visibility through reposting, and engaging with the audience through comments and hashtags. Brokers were encouraged to incorporate the content into their marketing strategies, using it as a call to action or a hook to capture leads and re-engage with existing or potential candidates.
For full insights, please join us Monday at 12 PM EST: https://fbamembers.com/events/calendar/advanced-brokering/
How to Sell These Brands, Season 2: Le Macaron French Pastries & Fundraising University
This Wednesday’s mentoring session took a deep dive into two unique franchise opportunities: Le Macaron French Pastries and Fundraising University, with presentations led by FBA Brokers, Laura Roman and Gordie Dunn, respectively.
Before diving into the brand presentations, participants were introduced to the “55 by 5 Rule,” a strategic approach aimed at enhancing productivity and time management.
This rule encourages focusing on “green activities” that directly contribute to success, minimizing time spent on less impactful “yellow activities”. A tracking sheet method was suggested to monitor daily activities, aiming for 85 to 90% of the day to be spent on income-generating tasks.
This productivity booster was recommended for its effectiveness in refocusing efforts on what truly matters in business operations. Learn more tips and tricks every Wednesday!
How to Sell This Brand: Le Macaron French Pastries
FBA Broker, Laura Roman, took the stage to present “Le Macaron French Pastries.” Her presentation highlighted the brand’s creation to its current status as a beacon of beloved French pastry in the U.S. market. We then saw her detail the brand’s diverse product line, operational ease, and various business models, effectively conveying the unique opportunities Le Macaron offers to potential franchisees.
A few Takeaways from Laura’s Presentation:
- Authenticity and Quality: Laura emphasized the authentic French culinary experience and high-quality ingredients, setting Le Macaron apart in the market.
- Diverse Product Line: She highlighted the brand’s extensive offerings beyond macarons, including gelato, chocolates, and European-style coffees, appealing to a broad customer base.
- Simplicity of Operation: Laura pointed out the business’s operational simplicity, with no need for baking or expensive kitchen equipment, making it accessible for franchisees.
- Flexible Business Models: The presentation covered various business models from traditional pastry shops to mobile food trucks, offering versatility to entrepreneurs.
How to Sell This Brand: Fundraising University
Then FBA Broker, Gordie Dunn, introduced “Fundraising University,” a franchise dedicated to transforming the fundraising landscape for high school sports and other school organizations.
Through his presentation, Gordie emphasized the franchise’s commitment to community impact, showcasing how it supports programs at risk due to budget cuts with a quick and efficient fundraising model. He outlined the ideal franchisee profile for Fundraising University, painting a picture of a brand that not only promises financial success but also the chance to make a lasting positive impact on the community.
A few Takeaways from Gordie’s Presentation:
- Community Impact: Gordie stressed the franchise’s role in supporting school programs facing budget cuts, emphasizing the positive community impact.
- Efficient Fundraising Model: He detailed the franchise’s use of a quick, efficient, and repeatable model for fundraising, showcasing its effectiveness.
- Strong School Relationships: The importance of building strong relationships with schools and community leaders was underscored, highlighting the relational aspect of the business.
- Ideal Franchisee Profile: Gordie outlined the ideal candidate for Fundraising University, focusing on those with a strong community spirit and a desire to make a difference.
- Proven Success: The presentation included success stories and statistics to illustrate the potential for profitability and growth within the franchise.
Joining this session each week, you can learn how to better and more effectively market franchise opportunities by exposing yourself to different ways of pitching.
For full insights, please join us Wednesday at 12 PM EST: https://fbamembers.com/events/calendar/how-to-sell-this-brand/
Broker FUNdamentals: Presentation Review
In the upcoming Broker FUNdamentals session, we’re getting back to the basics because, let’s face it, practice makes perfect.
We’ll be diving into how to present and spin a compelling story, use visuals that pack a punch, and hit those client pain points square on during a presentation call.
It’s all about sharpening those tools in our Broker toolkit. Because mastering the art of presentation? That comes down to practice, practice, and more practice.
So, whether you’re a newer Broker or a seasoned one, there’s always room to polish those skills and make your client presentations stronger than they were yesterday.
To get the full insight, please join us Fridays at 2 PM EST: https://fbamembers.com/events/broker-sales-process-presentation-review/
Join Us Next Week!
Thanks for tuning into this recap of an insightful week at FBA. Starting Monday, we have a new Franchise Broker training class in town… hopefully that means new faces in mentoring!
Here’s the takeaway on all this: we hope you feel inspired to dive deeper into your own practice – whether you’re scouting for the next big deal, switching up your brand pitch, or honing your presentation skills.
Don’t miss out on next week’s sessions, where we’ll continue to explore the necessary franchise tools with fresh topics and expert insights. And be sure to follow us on our social media channels for more frequent updates and communications.
See you all soon!
