When dreaming about the perfect home, what comes to mind?
A beautiful kitchen, spacious living room, or perhaps a backyard garden?
Rarely does one immediately think of flooring. But just like the color of our walls, the flooring beneath us can significantly enhance (or if chosen wrong, detract from) the overall aesthetic and comfort of our homes.
As one of the few places we dare to stroll barefoot, connecting with the ground in our homes is an intimate experience.
Choosing the right flooring isn’t just important – it’s personal. It’s the stage upon which your toddler takes their first steps, the warm surface that greets your feet on a cold winter morning, and the quiet listener to your solitary late-night musings.
Now, the sentiment with flooring isn’t alway this romantic – but it certainly could be.
The right flooring fits not just your home, but your lifestyle, your comfort, and even your moods.
And yet, with a multitude of options and considerations, finding that ‘perfect fit’ can feel like a maze without a map. Where to even begin?
We’ll tell you. Begin with Floor Coverings International, North America’s leading in-home designer floor coverings brand.
They are transforming how homeowners approach their flooring decisions, offering a seamless, personalized process that turns what could be a daunting task into a delightful experience. Because they understand that choosing the right flooring is about creating a home that not only looks good, but also feels like ‘you’.
Redefining the Flooring Experience
Forbes declared that in 2021, over 90 million people participated in e-commerce shopping in the United States. This year, that number is surely growing.
Are you one of those 90 million people who prefer the convenience of shopping from your home? Or in the car, the grocery store line, or wherever, really.
Well, you’re certainly not alone.
While retail isn’t necessarily dying, it’s definitely evolving – and this brand’s been ahead of the changing landscape of retail for years now.
In the home renovation industry, the Floor Coverings International franchise has taken a unique, innovative approach to help customers choose their perfect flooring.
The distinguishing factor? A mobile showroom – a van equipped with over 3,000 flooring samples, enabling customers to make selections from the comfort of their own homes.
Convenience is at the heart of this approach. Instead of customers visiting a store and looking through binders or squinting at small samples, they have the luxury of experiencing a vast range of options firsthand, brought right to their doorstep.
And this service extends to all types of flooring – from carpet and laminate to hardwood and vinyl planks, ensuring there’s something for every taste and lifestyle.
For carpet enthusiasts in particular, the mobile showroom offers a comprehensive selection, with options segmented by different fibers, colors, and price points. Of course, this is the case for the other material, too. However, carpet lovers are often particular with the feel of it – makes sense. Customers can touch and compare the hundreds of carpet samples – and in their own homes too.
Think about that… to see how each option interacts with their decor, lighting, and overall aesthetic, creates a holistic shopping experience with the context of each individual home.
And to add on, Floor Coverings International offers the support of expert Design Associates who are with their clients from beginning samples to end results. Customers are not just shopping alone, they are guided and supported in their decisions – by people who do this everyday.
Paving the Path: Support and Training for New Owners
From the moment you choose the Floor Coverings International franchise and they choose you, you become part of a strong, well-known family.
And it’s all kicked off with a comprehensive training program!
Firstly, you’ll experience a 45-day home study, which includes various courses and other tasks related to setting up your mobile business.
You’re then invited to participate in the comprehensive ‘FCI Academy’ training program that spans three separate sessions over approximately four weeks at FCI’s headquarters in suburban Atlanta.
On top of this, within six months of completing the training at FCI’s headquarters, franchisees are entitled to up to 5 days of post-training consultation with a Regional Manager or designated business representative. This extra layer of support ensures you can navigate the initial period of operating your franchise with expert guidance just a phone call away.
And after training’s all said and done, owners will get help with site selection and lease negotiation!
Curious about how you’d market your new brand? Here’s what Floor Coverings International provides on that front:
- Access to Floor Coverings International Intranet
- An initial product sample package comprising carpet, ceramic tile, wood, laminate, luxury vinyl, area rugs, and window coverings
- Local advertising launch resources
- Marketing and advertising resources for different target audiences
- Sales and estimating resources
- Business forms and custom printed materials
- Floor Coverings International branded apparel
- Business and marketing planning resources
Are You the Ideal Buyer for This Brand?
Imagine starting your day with a freshly brewed cup of coffee, an exciting client list and the prospect of transforming homes with your keen aesthetic sense.
This could be a regular day for a franchise owner at Floor Coverings International.
As the owner, you don’t just sell flooring – you offer an immersive experience that begins at a client’s doorstep. Beyond transactions, your day is often filled with opportunities to make an impact with your community, stepping into your customers homes, getting to know them as individuals, and helping them make choices they feel good about.
As the day winds down, you’ll find yourself managing the business end, making strategic plans for growth. Really, it’s your entrepreneurial spirit that drives you to continuously improve, innovate, and grow.
That being said, the ideal Floor Coverings International franchise owner is not just business-minded – they’re passionate about home transformations! Or at least the impact they make on the community.
The Financial Foundation: What it Takes to Own This Franchise
Owning a Floor Coverings International franchise is an investment in your financial future and the first step towards a job that is equally enjoyable as it is rewarding.
The initial investment range is approximately $151,400 – $220,100, which covers a comprehensive training program, an initial product sample package, a marketing and advertising launch, and access to various operational tools.
Do you have a minimum net worth ranging from $100,001 to $250,000, and liquidity of at least $50,000? If so, congratulations – you qualify! Keep in mind that for the first six months, you should have at least $50,001 available in cash.
The franchise model offers a ramp-up period of 1 to 3 months, allowing you to get your operations running smoothly. Additionally, semi-passive ownership, where the owner works 15 hours or less per week, can be achieved after 1 year. And although it’s not fully a passive role, owners do enjoy flexible work hours without the constraint of traditional store hours.
In essence, investing in a Floor Coverings International franchise is like laying the perfect floor – a sturdy foundation for the grand design of your future business success.
A Sturdy Future Awaits Floor Coverings International Owners
The flooring industry is a vibrant, multibillion-dollar domain. As the largest and most experienced floor covering franchise in North America, Floor Coverings International offers a distinct competitive advantage, boasting a winning combination of a unique business model, strong brand recognition, and a diverse range of high-quality products.
The mobile showroom, a game-changer in the industry, affords customers an unparalleled flooring selection experience.
As the market continues to grow, so does the opportunity for profitability and success within this franchise. Embarking on this venture is not just about investing money – it’s about investing in a lifestyle and a community.