In the latest session of “How to Sell These Brands, Season 2,” the focus was on the unique intersection of pitching brands and best business practices.
Vicki Hamp, FBA Broker and Rising Star, led the session with an insightful presentation on “That 1 Painter,” with a special take on real estate professionals looking to diversify their business models. The group was extremely collaborative for this one!
Surveying the Group on the Importance of Productivity
Before jumping into the pitch itself, the session began with a lively discussion on work habits, scheduling strategies, and the relevance of real estate experience in franchising.
Participants shared their morning routines and the potential benefits of incorporating a home maintenance service into a real estate business, highlighting the significance of time management and efficiency in entrepreneurial success.
How do you save time and get more effective in your business? Share your tips and learn from others on these insightful sessions!
One Strategy to Introduce a Brand to Your Franchise Candidate
Vicki’s presentation revolved around “comfort selling,” a strategy designed to emphasize the potential comforts and benefits to the buyer rather than the pain points. This approach aims to create a more positive and reassuring sales experience.
- Comfort Selling: Vicki outlined a three-point strategy focusing on the comforts “That 1 Painter” could offer to potential franchisees. This method aims to align the franchise opportunity with the buyer’s aspirations for a seamless addition to their existing business.
- Credibility and Detail Orientation: Emphasizing the importance of personal credibility in the Broker selling process, Vicki’s presentation showcased her expertise and knowledge, underlining the critical role of trust and detailed information in fostering client confidence.
- Rating and Selection: Encouraging clients to rate the presented franchises based on interest, facilitating a decision-making process that narrows down their options.
- Engagement with Franchisors: Highlighting the importance of direct interaction with franchisors for detailed financial and operational insights, Vicki prepares clients for an interview-like process with potential franchisors.
- In-depth Information Sharing: Following the presentation, the group agreed on emailing a copy with additional resources, including videos, to provide a comprehensive overview of the franchises.
Key Highlights of “That 1 Painter” Pitch
Vicki’s presentation of “That 1 Painter” included several compelling selling points – emphasis on the three comfort points.Â
- Rapid Growth and Diverse Services: As one of the fastest-growing painting companies in the U.S., offering both residential and commercial services along with an extensive range of maintenance tasks, the franchise presents multiple revenue streams.
- Supportive Parent Company: Resi Brands, the parent company, provides significant marketing and lead generation support through ResiConnect and Resi Creative, enhancing franchisees’ potential for success.
- Flexible Business Models: With options for owner-operator, semi-absentee, and full investor models, the franchise accommodates various levels of involvement and investment, catering to a wide range of entrepreneurial goals.
Join us in the Next Session!
We encourage all Brokers to join the Wednesday mentoring sessions for a chance to engage in these enriching discussions, learn about a variety of brands, and refine their approach to Franchise Brokering.
Join us Wednesdays at 12 PM EST to be part of the conversation and discover new paths to franchise success.