Get to Know Your Client to Ensure Their Success
My goddaughter wrote something on her Facebook page profile, she said, “Be kinder than necessary, because everyone you meet is fighting some sort of battle.” This statement was really profound to me. As I thought about it I thought of a visual representation. Imagine a huge balloon. This balloon is filled with all the memories, challenges, suffering and joy a person has known. These things are swirling around constantly inside the balloon. The outside of the balloon is what we let the world see of ourselves. At any one moment, all an outsider or even a friend can see is the spot where the balloon is tied. We are only seeing a very small fraction of the whole and yet that tiny spot is where we make our judgments and assessments of another. It’s particularly astounding that we believe we have the answers and know exactly what someone else is doing or feeling and, in reality, we don’t even have a clue.
This is the exact same experience that happens when you work with your clients. You get a few hours worth of phone calls in and you think you know the person, but the reality is we only get to see a tiny spot of the total picture. This is why it is extremely important that you stay on the calls with the client through every aspect of the franchise purchase process. You never know what hurdle may appear that you need to be there to help them handle.
You are just like a coach that is there to help his team members to succeed and win the game. The more you allow your client to wander in the research and data the more lost they will get. Buying a franchise is one of the biggest decisions of their life. It can be scary for them and overwhelming. They enlisted your services to protect them and to keep them safe. It is your responsibility as a franchise consultant with the FBA to do just that. Now be that coach for them. Help them to handle their own fears and struggles, advise them on the ways to become the best player they can be. This way everyone wins the game and that’s how we like it!