When father-son duo Michael and Dan began considering owning their own business opportunity, Signworld held appeal from the start. FBA Broker, Adrienne Leigh, knew it would be an ideal match because of Michael’s previous ownership of a steel and tube company and Dan’s experience in a number of industries including HVAC and convenience stores. Michael’s previous business ownership makes him a natural fit, and Dan’s outgoing nature and ability to form relationships easily make the two the perfect pair for their new Signworld business opportunity. Part of what drew Michael and Dan to Signworld was their “no rules – no royalties” tagline. Seeing how much support they would receive from Signworld through both corporate offices and the network as a whole made the company even more attractive.
Family First Business Opportunity Welcomes Father-Son Duo
While Michael and Dan knew Signworld was the best business opportunity for them, they faced some challenges along the way to ownership. There was initially confusion about available territories and where the pair wanted to open their business opportunity, so they worked with the corporate office licensor to work out the issue. Michael and Dan solved the problem by speaking to the licensee that owned the territory they wanted to work in, agreeing to exchange a new zip code for the one he was in. This determination shows just how much work the father-son duo are willing to put in to achieve success in their new roles. Additionally, this obstacle also helped demonstrate how much support Signworld offers to its licensees and the willingness amongst licensees to trade off some territory. There is such a huge demand for signage that the existing licensees don’t mind trading territory even if it puts another sign company in their backyard!
Collaboration and Communication Make for Signworld Success
Signworld operates on a customer-service based business model, providing signage to the business community. Their sign business model is built around the idea that creating relationships is one of the most important aspects of business. Building relationships is what helps to create long-term partnerships and collaborative support. Signworld encourages licensees to communicate as they believe collaboration allows for improved performance compared to competing companies. The “family” feel at Signworld is what helps licensees grow to success.
Signworld ensures its licensees are prepared for ownership through a thorough training program. New business opportunity owners learn about sign making and installation, operations management, and practice their skills on-site. Licensees also receive benefits like online technical support, supply discounts, and on-site service. Signworld hosts an annual 3-day convention that allows for networking opportunities and teaches owners how to improve their operations to make more money. Signworld looks for owners who have entrepreneurial skills, the ability to translate information and use it towards decision making, project management skills, networking abilities, and strong time management.
To find out more about Signworld, check out their website here.
FBA Broker: Adrienne Leigh
aleigh@successfranchising.com
(281) 782-3564
Business Contact: Jack Werner
jack@signworld.org
(949) 830-7446
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Note: We use the term “Franchise Broker” because it is the legal term for our profession. Others in the industry use “Franchise Consultants” which they self-define. We choose to use the legal term as we feel it’s more appropriate and clear. Consultants typically charge for services. Franchise Brokers are paid by the Seller, not the Buyer. There is no charge to the Buyer for our Franchise Broker services.
