During FBA’s first Spark the Light event, we communicated the importance of the relationship between Franchisors and Franchise Brokers.
When done right, the strategic partnership between the two can pave the way for outstanding success stories. This article recaps a particularly successful deal facilitated by Assisting Hands Home Care’s Director of Franchise Development, Dan Durney, and FBA Franchise Broker, Kathryn Hetzendorfer – showcasing a blueprint for franchise sales.
The Partnership that Paved the Way
The story began when Kathryn introduced a couple seeking to expand their entrepreneurship into franchising – particularly in a sector that allowed them to contribute positively to the community.
Their passion for helping seniors and desire to grow their business resonated with Assisting Hands Home Care’s mission, making them ideal candidates for the brand. Dan’s involvement ensured a thorough validation process, leading to the couple’s rapid expansion from one to two territories—a testament to their success and the effective support system provided by Assisting Hands.
Both Dan and Kathryn’s shared commitment to finding and supporting the right franchisees was the cornerstone of this successful venture.
What’s Important Between a Franchisor and Broker?
We’ve seen that trust, understanding, and shared vision are all good signs of a powerful duo – among of course the need to understand the brand and how to sell it effectively.
FBA covers how to pitch certain franchises during our Wednesday mentoring sessions, “How to Sell These Brands, Season 2.”
Sign up for next week’s session to refine your strategies: https://fbamembers.com/events/calendar/how-to-sell-this-brand/
Selling Senior Care: A Delicate Balance
So, how do you sell Senior Care? The last part of this conversation detailed some Senior Care selling points from both Dan and Kathryn, highlighting the unique challenges involved in selling and operating within this sector.
- Mission-Driven Candidates: Identify prospects with a strong desire to contribute to the well-being of seniors. This involves looking beyond financial motivations.
- Community Impact: Highlight the profound impact a senior care franchise can have on the local community. Emphasize the opportunity to build a business that not only grows but also enriches the lives of seniors and their families.
- Scalability with a Purpose: Discuss the scalability of senior care franchising, but with a focus on how expansion allows for a broader impact. This can appeal to candidates interested in compounding the difference their business makes.
- Comprehensive Support and Training: Point out the extensive support and training provided by the franchisor to navigate the complexities of senior care. This includes operational, marketing, and specialized care training to ensure high-quality service.
- Realistic Expectations: Set realistic expectations about the challenges of the senior care industry, including the emotional and operational demands. Highlight the importance of resilience, dedication, and a hands-on approach to overcoming these challenges.
- Community and Peer Support: Stress the value of becoming part of a community of franchisees who share the same values and goals. This network provides not just operational support, but also a sense of belonging and shared purpose.
Get Involved and Invest in FBA Relationships
We’d like to extend a big congratulations to Dan Durney, Kathryn Hetzendorfer, and Assisting Hands’ new Franchisees! This is a win for all.
FBA encourages all Members to invest in the networking opportunities we host throughout the year to build and strengthen your industry relationships. In this scenario (and many others), the trust between Franchisor and Broker truly can impact the success and ease of the sale.
It’s like finding the right puzzle piece – it just fits.
